What is SEO?

hat is a SEO?  This isW shortcut for Search engine optimization. 

And what is SEO Futurity vision? This is short or long term vision of SEO trends in the future.

SEO is a package of skills, techniques, strategies and tactics which helps search engines to find and rank your site higher than the millions of other sites in response to a search query. SEO wants to assist you to get more traffic from search engines, google, yahoo, bing and others.

List of major search engines:

  • Google
  • Yahoo
  • Bing
  • Ask
  • Aol
  • Baidu
  • Blekko
  • DuckDuckGo
  • Yandex

How search engines work?

SEO is a balanceSEO basics between exact focus to more general approach.

The action is: search engines crawl the web to see what is there. This task is performed by a piece of software, with different names: A Crawler or A Spider or A Googlebot (google case). What this crawler do? It crawling, indexing, processing, calculating relevancy and retrieving. They must visit over more than 20 billion pages.

Why my new site isn’t there, in google search results?

it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

Crawlers are not humans and they do not see:

  • Images
  • Flash movies
  • Java scriptsSEO cube
  • Frames
  • Password-protected files, pages and directories

What is White and what is Black SEO?

White Hat SEO refers to the usage of fair SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules.

What is SERP?

SERP is shortcut for search engine results page. This is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the Keywords have matched content within the page. Open google, type something and the results are SERP.

The greater part of web traffic is powered by the major commercial search engines – Google, Bing and Yahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the amazing opportunities available to websites provided via search – people who want what you have been visiting your site.